
The Story Behind the Wheel

🖤 When ash changed everything...
“Sometimes the best flavor comes from getting out of the way.” – Robert, MouCo
We first made Ashley in 2012—partly because we loved the idea of that striking contrast on the plate. But it didn’t fully come together until we understood what the ash could actually do.
By raising the surface pH, we weren’t trying to control fermentation more tightly — we were making room for it to open up. That shift let us play within the fermentation, fostering flavor profiles we’d explored before but couldn’t fully express until now.
Ashley became a turning point. It reminded us that good fermentation isn’t always about complexity for its own sake. Sometimes it’s about creating the right conditions — and then stepping back.
🧀 Ash-Ripened, Soft-Ripened
⚫ Striking Dark Rind, Creamy Center
🐄 100% Local Cow’s Milk
🧼 No Additives or Preservatives
MouCo Ashley® – A Flavor Journey
Discover how texture, flavor, and aroma deepen as this ash-coated, soft-ripened cheese matures.
🟢 Structured and Striking
🟡 Creamy and Mellow
🟠 Refined and Expressive
Check the d8code on your cheese label —
MouCo’s built-in flavor map. 🗺️
What's a D8Code?
Each wheel of MouCo Ashley has a sticker with three dates printed on it.
These dates track how the cheese evolves—so you can enjoy it at the stage that fits your taste.
Whether you’re after structured tang or refined richness, the choice is yours—you’re in control.
MouCo Ashley Made today...D8Code
Batch Code: 20250824
🟢 Fresh and Tangy: September 7, 2025
🟡 Creamy and Soft: September 21, 2025
🟠 Enjoy with Friends by: November 2, 2025
Whether you like a bright tang or buttery melt...
...the date code gives you the control!
What Can You Do With Our Cheese?
Want to try it for yourself?
